TickerHumSide-by-side comparison
Booking vs Hilton Worldwide
As of Nov 11, 2026, P/E is 1.0x for Booking vs 51.2x for Hilton Worldwide; P/S is 4.2x for Booking vs 6.6x for Hilton Worldwide; revenue growth is 8.0% for Booking vs 8.1% for Hilton Worldwide; operating margin is 32.8% for Booking vs 24.0% for Hilton Worldwide.
What stands out
- Booking Holdings is cheaper on earnings: 1.0x P/E vs 51.2x for Hilton Worldwide Holdings.
- Booking Holdings keeps more of each sale as operating profit: 32.8% margin vs 24.0% for Hilton Worldwide Holdings.
- Hilton Worldwide Holdings's shares did better over the past year: +38.0% vs -22.6% for Booking Holdings.
Key metrics
| Metric | BKNG | HLT |
|---|---|---|
| Price | $160.18 | $379.22 |
| Market cap | $119.13B | $84.38B |
| P/E | 1.0x (#1) | 51.2x (#2) |
| P/S | 4.2x (#1) | 6.6x (#2) |
| Revenue growth | 8.0% (#2) | 8.1% (#1) |
| Operating margin | 32.8% (#1) | 24.0% (#2) |
| Net margin | — | 13.4% (#1) |
| Debt / equity | — | — |
| 1-year return | -22.6% (#2) | +38.0% (#1) |
| Research score | 57/100 (#1) | 54/100 (#2) |
Higher is better for growth, margins, one-year return and overall score; lower is better for valuation and debt ratios. Ties share a rank and missing values are excluded.
Company research
- Booking Holdings Inc. (BKNG) — Travel Services
- Hilton Worldwide Holdings Inc. (HLT) — Lodging