TickerHumSide-by-side comparison
Booking vs General Motors
As of Nov 11, 2026, P/E is 1.0x for Booking vs 19.4x for General Motors; P/S is 4.2x for Booking vs 0.4x for General Motors; revenue growth is 8.0% for Booking vs -0.3% for General Motors; operating margin is 32.8% for Booking vs 2.3% for General Motors.
What stands out
- Booking Holdings is cheaper on earnings: 1.0x P/E vs 19.4x for General Motors.
- Booking Holdings keeps more of each sale as operating profit: 32.8% margin vs 2.3% for General Motors.
- General Motors's shares did better over the past year: +23.2% vs -22.6% for Booking Holdings.
Key metrics
| Metric | BKNG | GM |
|---|---|---|
| Price | $160.18 | $88.48 |
| Market cap | $119.13B | $74.64B |
| P/E | 1.0x (#1) | 19.4x (#2) |
| P/S | 4.2x (#2) | 0.4x (#1) |
| Revenue growth | 8.0% (#1) | -0.3% (#2) |
| Operating margin | 32.8% (#1) | 2.3% (#2) |
| Net margin | — | 2.1% (#1) |
| Debt / equity | — | — |
| 1-year return | -22.6% (#2) | +23.2% (#1) |
| Research score | 57/100 (#1) | 50/100 (#2) |
Higher is better for growth, margins, one-year return and overall score; lower is better for valuation and debt ratios. Ties share a rank and missing values are excluded.
Company research
- Booking Holdings Inc. (BKNG) — Travel Services
- General Motors Company (GM) — Auto Manufacturers