TickerHumSide-by-side comparison
HubSpot vs ServiceNow
As of Nov 11, 2026, P/E is 49.0x for HubSpot vs 73.9x for ServiceNow; P/S is 2.8x for HubSpot vs 6.9x for ServiceNow; revenue growth is 20.1% for HubSpot vs 21.8% for ServiceNow; operating margin is 5.3% for HubSpot vs 9.7% for ServiceNow.
What stands out
- HubSpot is cheaper on earnings: 49.0x P/E vs 73.9x for ServiceNow.
Key metrics
| Metric | HUBS | NOW |
|---|---|---|
| Price | $202.93 | $102.74 |
| Market cap | $9.91B | $106.64B |
| P/E | 49.0x (#1) | 73.9x (#2) |
| P/S | 2.8x (#1) | 6.9x (#2) |
| Revenue growth | 20.1% (#2) | 21.8% (#1) |
| Operating margin | 5.3% (#2) | 9.7% (#1) |
| Net margin | 5.9% (#2) | 9.4% (#1) |
| Debt / equity | — | 0.42 (#1) |
| 1-year return | -48.6% (#2) | -40.5% (#1) |
| Research score | 47/100 (#1) | 46/100 (#2) |
Higher is better for growth, margins, one-year return and overall score; lower is better for valuation and debt ratios. Ties share a rank and missing values are excluded.
Company research
- HubSpot, Inc. (HUBS) — Software—Application
- ServiceNow, Inc. (NOW) — Software—Application