NYSE · Consumer Cyclical · Recreational Vehicles
Harley-Davidson, Inc. (HOG)
As of Sep 25, 4:00 PM ET, Harley-Davidson (HOG) last traded at $25.45, down 0.27% on the day. Its TickerHum research score is 51/100 (average). It reported revenue of $4.24B for the twelve months ending 2026-06-30, down 5.2% year over year, with a 5.0% operating margin.
Ratings
- Valuation: 64/100 — Strongest input: price / sales (ttm) 0.6x. Weakest: free-cash-flow yield -5.0 %.
- Growth: 13/100 — Strongest input: diluted eps growth (ttm, yoy) -12.2 %. Weakest: revenue growth (ttm, yoy) -5.2 %.
- Profitability: 34/100 — Strongest input: net margin 4.8 %. Weakest: return on equity 6.5 %.
- Financial health: 84/100 — Strongest input: cash / long-term debt 1.68. Weakest: current ratio 1.90.
- Momentum: 59/100 — Strongest input: 6-month return +30.6 %. Weakest: 1-year return -11.7 %.
- Attention: 60/100 — Strongest input: headlines in the last 7 days 32. Weakest: volume vs 3-month average 1.0x.
- Risk: 50/100 — Strongest input: annualised volatility (1y) 38.1 %. Weakest: max drawdown (1y) -40.4 %.
- Data confidence: 90/100 — Strongest input: latest financial period age (days) 59 d. Weakest: quote age (hours) 45 h.
Reported fundamentals
| Metric | Value | Period |
|---|---|---|
| Revenue | $4.24B | TTM ending 2026-06-30 · 10-Q |
| Revenue growth | -5.2% | TTM ending 2026-06-30 · 10-Q |
| Net income | $202.64M | TTM ending 2026-06-30 · 10-Q |
| Diluted EPS | $1.80 | TTM ending 2026-06-30 · 10-Q |
| Operating margin | 5.0% | TTM ending 2026-06-30 · 10-Q |
| Net margin | 4.8% | TTM ending 2026-06-30 · 10-Q |
| Free cash flow | -$133.07M | TTM ending 2026-06-30 · 10-Q |
| Cash | $1.9B | as of 2026-06-30 · 10-Q |
| Long-term debt | $1.13B | as of 2026-06-30 · 10-Q |
| Debt / equity | 0.36 | as of 2026-06-30 · 10-Q |
Source: SEC EDGAR XBRL company facts (CIK 0000793952).
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